We are currently seeking franchisees or area developers within London and the South East for priority development. Candidates will need to be able to evidence a minimum £20k liquid capital for a concession and £50k for a high street store and feel comfortable at a total investment of £130k for a concession and £210k for a high street store.

Tossed - the Big Picture

Tossed provides Meal-Solutions in line with the consumer mega trends of Health, Convenience and Pleasure. Tossed focuses on the health trend with all our menu items having some health benefit within the breakfast, lunch and snacking meal occasions. Our 'hero-line' is our famous nutritionally balanced, high-flavour, tossed-to-order Salads.

Tossed - Our story

Following months of travelling the world in search of the perfect salad - not to mention weeks of tasting lettuce, leaves and healthy fillings - we opened our first store in Paddington, West London in April 2005. Our mission: To create an exciting new healthy food experience for the UK market. Bored with the small portions and bland taste of so- called 'health options' available, we wanted to create a high-quality food experience offering consumers choice without compromising on taste or portion size.

By keeping food simple, fresh and natural, you can eat to your heart's content. We have a large salad bar with a choice of fifteen house salads, or customers can create their own. We also have a range of healthy sandwiches and wraps, all of which are made on-site, on the day, with full nutritional and calorific content displayed. If that's not enough, we even have a fresh Smoothie and juice bar. Our breakfast menu includes a range of low-fat yummy bagels, yoghurts and muesli.

Ahhh, we hear you say, but what about when it gets colder? Er, we hibernate. No seriously, it's not all salads you know, although we could eat it every day: Italians have pasta, we love our salads! In the winter months we serve hot salads, delicious soups, handmade chillies and stews, good old fashioned Scottish porridge, jacket potatoes, sweet potatoes and, did we mention it, our famous tossed-to-order salads. Also, come January, when everyone is on their new year resolution health kick, Tossed is the perfect food partner.

Meet Vincent...

Vincent McKevitt is the founder of Tossed and his passion can be seen throughout every aspect of the Tossed brand. Vincent graduated with a first in Business in 2004 then immediately set out to create a new and exciting healthy eating concept. Vincent is a keen fitness and nutrition freak (as his friends call him) and he has always been a bit of a foodie. Energy, Passion and Commitment are three characteristics associated with Vincent.

Vincent was recently highlighted as the 'One to Watch' in the food category in the Courvoisier Observer The Future 500 shortlist (CVTF500). Vincent was chosen by the acclaimed chef Ian Pengelley, which shows the level of the quality of food that we are producing.

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Down to details

The Tossed brand

We are making a bold statement about healthy eating and our brand reflects this attitude. Working with a young and creative London design agency, honey, we have created a commercial, sustainable brand which oozes passion and fun. We take our business seriously but that doesn't stop us enjoying just about every hour in the day!

Our brand and all design and communications are consumer-friendly, contemporary and slightly quirky - a bit like the founder! Our aim is to create a national or even international brand synonymous with exciting healthy food and drink.

The Tossed menu

Where some operators provide only a narrow offering - such as Smoothie or soup bars - Tossed aims to provide a more rounded experience, catering for the wider market and allowing customers to use us everyday without getting bored. We are trying to create a lifestyle concept focused around health but avoiding the dreaded 'menu fatigue'. Consumers do not necessarily want to eat salads, soup, sandwiches or sushi everyday, but they do make a decision to eat healthily everyday. As such, we are better positioned to offer the variety and type of food that consumers want to eat.

Our Stores

We want our stores to look inviting, clean and exciting. We have a highly recognisable and identifiable brand. When someone comes into our store they are not just buying lunch, they are escaping from their work day. The foodservice market is increasingly crowded but we think Tossed stores stand out from the crowd. Each Tossed is its own unique experience and while we want to grow our chain we also want each store to adapt to the local market.

Marketing

We have a strategic marketing calendar which ensures that we always have some marketing activity. Campaigns are run through a number of streams including in-store communications, external promotions and web based marketing. We have a weekly email newsletter with info on the weekly specials and any offers.

Our People

Our People are our key assets and we're looking to grow the family. We treat our employees, suppliers and business partners with respect. We place a big emphasis on having fun at work and operate flat structures, with little time for formality. We believe that as we spend a lot of our time working it should be fun. We take our staff on frequent outings and Tossed parties are legendary. Just as well we serve great hangover cures in the stores!

The Environment

Our parents always told us do unto others as you would have them do unto you. Tossed is all about responsible and sustainable business. We try and use environmentally packaging where possible, as long as it doesn't compromise food-safety, and where possible we use Fairtrade products. It makes it a bit more challenging sometimes, but it keeps our mums happy and means Father Christmas still visits.

So remember, whatever you were told when you were young, tossing is good for you!

Franchising opportunities with Tossed

We have been trading successfully since 2005 with several stores and now we are ready for serious expansion. We're looking for ambitious partners who want to help us grow. We want energetic and enthusiastic individuals to get in at the start of the growth of an exciting new brand delivering fresh, quality healthy food and drink with excellent customer service and a profitable business model. In return for your commitment and hard work we offer great growth opportunities, fun times and, if you practice what you preach, a healthier mind and body!