The UK Franchise Directory

About Us

Trophy Pet Foods was established in 1990, the first mobile pet food franchise. Since its conception, the company has been the market leader in its field and now has a large team of franchisees. A nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.

The Trophy pet foods are made from only the best available ingredients and to the highest of standards. You have to have confidence in the products and services you sell and here at Trophy, this is easy to do. Trophy Pet Foods allows you to offer your customers Superior Nutrition at Affordable Prices. There is a huge range of branded Trophy pet foods, treats and accessories. The range is sold to the pet owning householder, the pet trade and other outlets within a defined area. This area will contain over 100,000 households with around 60,000 pets, so the market potential is enormous.

Customer service is a priority with nutritional advice, free home delivery, one stop shopping, skin and coat management, a comprehensive food range, pet care accessories and small mammal foods, all being available to the Trophy franchise to promote to their customers. Plus microchipping and healthcare, treats and accessories to ensure good add on sales.

Trophy works closely with each franchise to establish a large customer base within the first few months. The best-formulated pet foods are of no use whatsoever unless they are eaten by the pet. Trophy have ensured that their products are palatable and tasty and that they appeal to the fussiest of eaters.

With a "try before you buy" policy experienced franchisees can expect a 50-60% take up rate and great customer loyalty. Price, service, product choice, free home delivery, nutritional advice etc are all relevant factors for your customers switching to The Complete Trophy Pet Care Service.

A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badges, promotional literature, leaflets, and advertising, samples, food bags and show equipment.

Your vehicle will also be kitted out with our own display module to create a mobile pet shop. Trophy Pet Foods can offer all the essential elements to launch, develop and grow a great mobile pet food franchise.

These include:

• Nine Day Training Programme
• A large Customer Base
• Protected Territory, large enough to grow and expand
• Local Advertising
• National Advertising
• Starter packs of stationary and tools
• Trophy CD & Accounts Software
• Stock to the value of £1400
• Trophy Van livery and display module
• Corporate Identity " including, corporate clothing, show banner & show sail & work bag.
• Promotional Literature
• Effective Launch Programme (£2000 spent) with Telemarketing campaign
• Comprehensive operating manuals
• Trophy Nutritional Advisor Certification
• Dog weighing scales & trade scales
• Full back up and support
• Licensing rights
• Franchise Support Manager
• Brand Building

The franchise fee is £13,995 plus Vat and includes all of the above; there are no hidden extras. The franchisee will also need to fund a medium size van and working capital.

Training and Support

Trophy franchisees undergo a targeted training programme. The course includes operations, product knowledge, nutritional training, sales and marketing, canvassing, pricing structures, planning and problem solving, growth and development. This is carried out over the first few months in the franchisees own territory, following an intensive Head Office based programme.

The franchisees have full access to their own Trophy Franchise Support Manager (FSM), who carry out all support, development and growth plans. The FSM is responsible for the infield launch programme and will guide the new franchisee through their first year with Trophy.

Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, local & National advertising, help with growing the customer base, seminars, a franchisee discussion and input forum, motivational support and, of course, the FSM's. Plus seasonal newsletters for all your customers, brand building programmes, your own franchisee mentor, the Trophy web site with your own pages for an individual message to your customers and a referral scheme.

After 14 years of operation, the Trophy Head Office Team have developed an excellent Launch Programme followed by some the best support around. This product knowledge, nutritional advice and sales technique is exactly what is needed to develop a large customer base. Everything is tailored towards this goal, allowing the franchisee to become profitable as soon as possible.

Who's Ideal for Us

How do you react to the following questions?

• Am I willing to work hard to achieve my personal goal of running my own business?
• Am I happy to meet new people?
• Do I like pets?
• Am I confident (with some training) to talk to people I may not know about their pets and introduce them to the Trophy concept?
• I am in good health?
• Do I want to work from home?
• Can I keep myself motivated and strive towards reaching my financial goals?
• Do I want to be my own boss and build a business with long-term value rather than stay with what I am doing or seek employment?
• Do I have around £8000 in liquid funds?
• Would my family support me in my new venture?

If you react positively then you are well on your way to meeting our needs and your personal goals.