1 Internet Business, WSI Educates Businesses on Building a Strong Online Reputation Through Blogging

Hundreds of business owners and marketing professionals around the world convened to learn how to leverage blogging as part of their overall marketing strategy. WSI, the world’s #1 digital marketing consulting firm, organized its monthly educational webinar last week, where enterprises from all industries tuned in to gain valuable insights on establishing an effective blogging campaign to enhance their online reputation.

The virtual training was conducted by Eric Cook, a WSI Consultant based in Michigan, USA, and an avid blogger who has been leveraging blogs as part of his overall Internet marketing strategy to promote his business for years.

“Though a blog is commonly known as a personal online journal, it is also a tool that companies can leverage to communicate with their customers, prospects and shareholders,” says Eric Cook, webinar presenter and WSI Consultant.

Attendees left the virtual training with a strong understanding of where to begin launching a company blog and how to take their blog to the next level. Specifically, Eric discussed ways to engage readers, generate conversations and how one should incorporate social media elements, such as Facebook, Twitter and LinkedIn, into a blogging strategy.

Ron McArthur, president of WSI, says, “WSI takes pride in leading the change in today’s fast-paced digital marketing space. With the rise of blogging and social media marketing in general, WSI continues to stand at the forefront of this evolution by educating businesses on today’s emerging trends and how to best leverage these digital media tools.”

WSI launched this educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly webinars are delivered by Internet and social media marketing experts within the WSI network, and each month an accompanying whitepaper is also made available.