Auntie Anne's opens 24th UK Store At Eastgate Shopping Centre In Gloucester

Auntie Anne’s pretzels are considered to be the best in the world and they have arrived at Eastgate shopping centre in Gloucester, creating six local jobs. With almost 1,300 stores worldwide and now 24 in the UK & Ireland, thousands of people enjoy its tasty pretzels every day.

With a full range of several sweet and savoury flavours available, they are expertly hand rolled with fresh ingredients by highly trained staff before your very eyes.

Robert Burton, MD UK & Ireland, said: “It’s clear that, like thousands in the UK and across the world, the people of Gloucester are enjoying our fresh and tasty pretzels. We are proud to be in the very prestigious Eastgate shopping centre alongside many other premium retail brands, our first with Rockspring, the landlord for Eastgate. We are sure that our customers will continue to visit us when they want a great quality freshly made snack.”

The franchise owner, Pasha Parapour, has invested in and opened the new franchise, and has hired six new staff from the local area. This is his first Auntie Anne’s franchise and, commenting on the launch, he said: “Every town and city should have an Auntie Anne’s; it’s a great brand and offers fantastic, tasty products at great value. I expect this store to be very popular.”

The extensive hand-rolled pretzel menu includes sweet pretzels such as Cinnamon Sugar, Chocolate, Almond, Raisin and Vanilla Sugar pretzels, while the savoury options include Original, Garlic, Sour Cream and Chive, Sesame, Jalapeño, Cheese, as well as Pepperoni.

Alongside the traditional soft dough pretzels, customers can also sample the other bread based products such as the Auntie Anne’s ‘Pretzel Dogs’ made with Herta hot dogs, wrapped in the trademark dough and baked until golden brown. As all products are prepared fresh on site, special dietary requirements (such as no salt, no butter and low fat options) can be catered for on request.

For the full experience why not ask staff to recommend one of the full ranges of dipping sauces to compliment your pretzel experience. The store also serves lemonade, freshly squeezed on site every day, Dutch Ice (a form of slush drinks) Coca-Cola® minerals and fresh coffee.

The new store at Eastgate is one of many new and planned Auntie Anne’s in the UK & Ireland, and at least three more will open before the end of the year; The Bullring, Birmingham; Silverburn, Glasgow; and West Quay Shopping Centre, Southampton.

It is a superbly situated in-line store and features the latest high quality design, which identifies Auntie Anne’s as one of the leading snack bread-based food retailers in the country and the largest soft pretzel retailer in the UK.

In the UK the business is owned and operated by the Master Franchisor, Freshly Baked Limited, which operates primarily a franchise model, following on from the highly successful worldwide franchise programmes that have been rolled out in several countries over the last 15 years.