Auntie Anne's Ploughs Ahead With Ambitious Growth in UK & Ireland

Four new stores launch in October bringing total to 17 Auntie Anne’s, the largest pretzel retailer in the world, is going from strength to strength in the UK & Ireland with four new stores launched in October alone and six in the past nine months. There are now 17 stores, with one more planned to open before Christmas.

The latest stores opened in major shopping centres; Metrocentre in Gateshead; Oracle in Reading, St David’s in Cardiff and Festival Place in Basingstoke. The final new store to open in 2011 will be in the Friary, Guildford, the superb recently refurbished shopping centre operated by Westfield.

Robert Burton, Managing Director and owner of the Master Franchise in the UK & Ireland, said: “Despite the climate of austerity in the UK, demand for Auntie Anne’s pretzels remains strong and we see no reason to divert from our ambitious expansion plans. We have some equally ambitious franchisees who are doing a fantastic job creating local jobs, some of which are now multiple franchise owners. We believe Auntie Anne’s makes the best hand rolled soft pretzels in the world and this shows in our strong business performance. 2012 will be a very exciting year for us.”

There are a number of store formats on offer to franchisees. The most popular is the kiosk unit situated in prime busy shopping centres. Other formats include small shops, again based in prime high-footfall locations within major shopping centres in the UK & Ireland. Auntie Anne’s is also targeting airports and major transportation centres, as these have proved to be very successful in the USA.

A range of delicious fresh sweet and savoury soft hand rolled pretzels are on offer at Auntie Anne’s, along with proprietary drinks such as its famous freshly squeezed lemonade and Dutch Ice. An Auntie Anne’s store not only makes and bakes the best pretzels in the world, its highly trained staff provide theatre when they expertly hand-roll, shape and bake the tasty range on offer. Adults and children love to watch their pretzels being made.

Other UK & Ireland stores are located at: Regents Arcade, Cheltenham; Paragon Interchange, Hull; Castle Mall, Norwich; Castle Court, Belfast; Royal Victoria Place, Tunbridge Wells; Eldon Square, Newcastle; Banchardstown, Dublin; Hammersmith Broadway, London; Brent Cross, London; The Harlequin, Watford; The Glades, Bromley; Liberty Centre, Romford and Bloomfield Centre, Bangor in Northern Ireland.

Auntie Anne’s now operates from over 1,200 stores worldwide. The company originates and is based in the USA, where there are over 800 stores. Other worldwide locations are based in China, Thailand, Philippines and the Middle East. Their worldwide system turnover was US$356 million in 2010.