Auntie Anne’s Freshly Baked Soft Pretzels Added To Bullring, Birmingham, Menu

  • Franchisee opens 3rd Auntie Anne’s Pretzel Bakery
  • Bank investment supports franchisees Robert & Margaret Granicz
  • Granicz’ own two additional stores in Leicester and Peterborough with plans for more

As part of their highly successful international soft pretzel bakery network, Auntie Anne’s has opened an additional UK bakery in the Bullring Shopping Centre, Birmingham.

Franchisees Robert and Margaret Granicz, who already own two Auntie Anne's locations in the Midlands, opened the new Birmingham location after receiving financing assistance from The Royal Bank of Scotland (RBS).

The Auntie Anne’s bakery in the Bullring has brought 11 new jobs to the city and serves a delicious selection of freshly baked sweet and savoury pretzels as well as other products including the Auntie Anne’s ‘Jumbo Pretzel Dogs’. Robert Granicz started as an Auntie Anne’s franchisee last year, alongside his wife Margaret, with their first store opening in Leicester’s High Cross Shopping Centre in April and a second in Peterborough’s Queensgate Shopping Centre in August. Both stores were also funded by RBS. The Bullring store is the third for the franchisees and demonstrates the bank’s continued support of Robert’s plans to develop Auntie Anne’s across the Midlands. The duo started the business in early 2012 and today they employ 32 staff and are keen to open further stores in the future.

Robert Granicz explained why they chose Auntie Anne’s: “We did consider a number of different franchise opportunities but felt that Auntie Anne’s was superior thanks to a wonderful product range which is supported by the strength of the global brand and a successful UK network. The company has served over 1 billion delicious warm soft Pretzels since inception and is rapidly expanding both in the UK and on the international front. We are delighted to have launched in a prestigious location in the Bullring alongside other premium retail brands. This is a significant addition to our presence in the Midlands and we are very keen to share our wonderful product with the citizens of Birmingham. Our new bakery location in the Bullring Link is also well located for the future because we will have footfall from the customers coming through the Pallasades Shopping Centre and New Street train station which is presently undergoing major redevelopment.”

Robert continued: “The support provided by RBS has also been very important. Equity capital accompanied by debt capital are vital to small business. In our case we sought assistance from RBS. This bank truly understands the needs of the small business owner. They have been very helpful and worked hard to understand our business plan and the nature of the franchise operation. They have a specialist franchise team which made the financing process much simpler for us.”

Langford Anderson, Relationship Manager at RBS, added: “Robert and Margaret have rapidly grown their Auntie Anne’s franchise business and impressed us with their enthusiasm and commitment to developing the current stores and their desire to expand further. They are a great example to anyone considering becoming a franchisee and presented us with a detailed and confidently presented business plan.”

Founded in 1988 in the USA, Auntie Anne's has grown from humble beginnings in a Pennsylvanian Farmers Market to become a multinational snack food brand with over 1,200 stores in 25 countries. In the UK the business is operated by Freshly Baked Ltd which operates a franchise model of 27 stores. Robert Granicz' franchise business was also recently recognised at the Auntie Anne’s UK Convention, attended by all of the UK franchisees. Here Robert and Margaret received the ‘New Location of the Year’ award for the Leicester store.