Become your own boss through Cash Generator franchising
After working with a sales and marketing agency, Graeme Mulheron, decided to become his own boss using his sales experience. He was aware of the power of brands so he opted for franchising and decided to invest in a reputed brand name trusted by a large number of people.
Graeme went through the profiles of franchises in various industry sectors and finally selected Cash Generator on the basis of its excellent credentials. Cash Generator, which operates in multiple income streams such as pre-pay cards, pre-owned goods and the Western Union money transfer service, had the ability to withstand any economic condition - this was Graeme’s conclusion.
He contacted head office and also sought feedback from existing franchisees, which turned out to be positive. He then decided to launch his own store in Luton in June 2007.
Graeme experienced success in Luton and launched a second store in Stevenage in August 2008 with his own money. He has plans to open a third store in Bedford, while aggressively developing business in Stevenage and Luton.
Cash Generator provides eight-week intensive training to franchisees and prepares them fully so that they can run their business independently. After the launch of the business, Cash Generator lends ongoing support.
According to Graeme, he received superb support and help on the phone and in person from Cash Generator. He got help with the promotion of his stores within his territory and in resolving IT problems. He added that area managers of Cash Generator had been making regular visits to guide him in the business.