Being an ethical business partner and franchisor

Fair Trade franchisor, Shared Earth, has developed products with more than 30 co-producers. Shared Earth has recently embarked on a new ethical project that adds to their - already respectable - Fair Trade stance. This will set a new level of standards in the domain of trading, helping to promote ethical business routes among the franchisors.

The Ethical and Fair Trading firm has started working on a carbon footprint project for calculating the combined impact of the business. The combined footprint will then be offset through a tree planting scheme.

According to shop assistant manager Laura Wilson, they were thrilled when they were asked to undertake this project. Many say it is impossible to ignore the damage that humans are causing to the planet, with the consequences visable in the climate change. The offsetting project puts forward tree planting in India, which will be directly undertaken by the IFAT organisations that deal with Shared Earth directly.

As carbon offsetting is becoming an important part of most companies’ social responsibility, it is also becoming important for the franchisees that want to own an ethical business that customers trust and like.