BFA’s role in raising the franchising ethical standards
The main job of the BFA (British Franchising Association) is to help potential franchisees recognise the good, bad and the ugly for what they are. Their other job is to help businesses that are involved in franchising to secure their position amongst the other operators.
Such work is not just a generous exercise for the reputable and responsible franchisors but also makes a lot of commercial sense. The ability to attract more franchisees totally depends upon the reputation of the franchisor and the reputation of franchising in general.
Due to these reasons, key franchising companies in the UK decided to set up their own association known as the BFA. They established it to act in the interest of the industry in assessing and accrediting franchising companies that meet the criteria for structuring the business, the terms of a contract between franchisee and the franchisor.
Earlier, franchising was concentrated in limited number of markets, mainly fast food, hotels and motor distribution with a high degree of uniformity in their operations and structure. There are a minimum of 20 different business sectors that represent insurance services, video rentals, print and design, roof hatching, hair-dressing and more.
Each business is different and has its own characteristics and pitfalls. BFA has developed standards to ensure that the potential franchisees continue to give credibility to the BFA accreditation.