Bright Care Seeks To Expand With Franchise Offices
Bright Care founders Tim and Louise Cocking started the business in 2009 after realising there was a gap in the market to provide a straight forward alternative or top-up to local authority provided care services. Their simple approach has allowed hundreds of seniors the opportunity to have more choice and control over their care arrangements.
Tim commented: “Since starting the business, many families ask us if we provide services to older people out with the city. Unfortunately we have not really been able to help these families, although we really want to be able to help.”
This clearly got the bright care team thinking about how they can expand the service to other areas without compromising the quality and attention to their clients here in Edinburgh.
From this it became clear that expanding the service using a franchise model would be the best way forward. This involves finding great people who are passionate about setting up and running a care at home business in areas which Bright Care do not currently serve. Franchisees would benefit from the successful business model, best practice and know how and support in getting them established, so they can hit the ground running.
Tim commented: ”The biggest hurdle in doing this is finding the right person to come on board with us to get the first 'franchised' office set up. This person is going to be taking a bit of a punt on us and putting some of their own money at stake too! However, I believe it could be a fantastic opportunity and will prove very rewarding for the right person.
With an aging population, people living longer than ever before and seniors determined to stay living in their own homes, in-home care is a growing marketplace. It is currently valued at over £20bn a year in the UK. With increasing demand for home-based care services, there is a fantastic opportunity to grow a business in a sector which can be both emotionally and financially rewarding.