Card Connection, an ever growing recession proof franchise

Gabriel McGeown, the newly appointed franchise owner of Card Connection, is fast becoming one of the network’s best performers. Card Connection is a franchisor and a leading publisher of greetings cards.

After serving as a publican for 31 years, Gabriel did a bit of research and decided on a career change. He looked at franchise opportunities and decided to buy a Card Connection Franchise because the company had good structure, a strong support base and big potential for development. This impressed Gabriel.

Card Connection, established in 1992, has grown to become the UK’s market leader in greeting card publishing. Franchise owners place greeting card ranges in retail outlets on a ‘consignment’ basis. This is a step ahead of the ‘sale or return’ system, as its customers never require buying stocks in first place; they are only required to pay for what they sell. The award winning service rendered by Card Connection to local retailers is incomparable and has helped it in establishing an excellent reputation within the convenience sector.

Gabriel made use of his past experience when managing and expanding the Card Connection franchise. He acquired a warehouse, two vans and sought the help of a former colleague in managing fast growing business. He spends most of his time on the road distributing Card Connection greeting cards to six to nine retailers every day and his consignment system is popular among retailers.

Gabriel’s main focus is to work with new retail customers, whom he finds very receptive to the sales approach of Card Connection.

The product quality, merchandising service and excellent consignment system has largely contributed to the big success of Gabriel’s franchise.