Card Connection four times the size compared to 10 years ago
Card Connection is a greeting card franchise. It has quadrupled in size in under 10 years and while it is not currently looking for further franchisees, it is possible to purchase existing territories from those who already own one.
Card Connection's sales director said:
"We believe Card Connection's increased command of the market is partly due to developing the range of our quality greeting card designs from around 250 in the year 2000 to more than 1,500 today. However, as well as providing a far greater diversity and range of product than our competitors, we have backed this up with a superior merchandising service from our dedicated national team of franchisees."
While business has been tough for all companies in the last couple of years, Cutler describes how Card Connection franchisees have responded, coming up with innovative ideas to keep the brand ahead of competitors.
He says they have worked on expanding the business they already had as well as on opening new outlets in the face of the worldwide financial problems. Cutler believes that one of the greatest strengths of Card Connection is quite simply its designs.