Card Connection Franchisees Cope with Floods: “It's Business As Usual”

Card Connection and its franchisees have continued to deliver and merchandise greeting cards for retailers in flooded areas where possible.

“The recent unprecedented weather has made for extremely difficult conditions for communities across the UK and it is also affecting many businesses on an ongoing basis,” explained Michael Johnson, Managing Director, Card Connection. “The weather has also given some of our franchisees a few challenges when it comes to getting around. However, our franchisees are keeping their spirits up with an attitude of ‘business as usual’.

“One of our franchisees was visiting his Bournemouth territory last week was astonished at the amount of the amount of water still surrounding one of the retail stores he supplies with our greeting cards. Shop managers and business owners are showing a lot of resilience given the circumstances.”

Franchisee Andy Burchell explained: “The street was under water, but there were a few steps up to my customer’s store so the shop was open. I was impressed that people were still supporting the local shop so, once I had returned home collect my wellies, myself and my franchise manager made sure we created a really great greeting card display in the store!”

“However, when franchisees are on the road, it’s not just floods that need to contend with,” continues Johnson. “For example, one of our Scottish franchisees needs to visit some of her retail customers regularly on a ferry! It’s all in a day’s work for Card Connection’s franchisees.”

Card Connection is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years and in 2013 Card Connection celebrated its 21st year in operation as a franchisor. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.