Cartridge Green Lands Innovative Marketing Award
Cartridge Green, Ireland’s leading printing solutions franchise has won the Innovative Marketing Award for its development and marketing of Club Cartridge Green, the world’s first unlimited ink subscription service. The Award was announced at the Irish Franchise Awards in Dublin on Friday, April 27.
“This is a great recognition for an Irish product, conceived, developed and launched in Ireland and now about to go to our first international markets,” said Niall McConnell, Cartridge Green’s Managing Director.
“We have a great team of people across our 13 stores at present and we hope to roll out an additional 16 over the next two years, as well as having our first presence in Britain. Cartridge Green was always going to be more than an ink refill business. We set out to change the model for printing and this award is testament to the progress we are making.
“That old model for home printing has been to sell the printer at a low cost and the ink at a very big premium. We wanted to change the model and make home printing fun for the first time. We wanted people to be able to print what they want, when they want, without having to worry about the cost of the ink. Our marketing message is inviting people to ‘Be Print Happy’.”
The company began trials of Club Cartridge Green across its 13 stores in Ireland last year and has now expanded the offering to include an online facility to service households not located near a Cartridge Green store. New subscribers get a brand new multifunction printer and unlimited ink for a monthly payment of only €12.99 for the first year. In the second and subsequent years, that monthly payment drops to only €6.99. Subscribers can also choose to pay annually and receive one month’s free printing.
“We have doubled the number of subscriptions we had initially planned for and expect to have over 10,000 subscribers within the next six months. With our new online service, orders are coming in from every corner of the country.”