Demand Smashes All Records in ChipsAway’s 18 Year History
August was another record month for leading automotive paintwork repair franchise ChipsAway, with the number of repair enquiries smashing all previous levels in its 18 year history. Despite the gloomy economic outlook, almost 22,000 leads were sent out to its nationwide network of repair specialists last month alone, equating to around £1 million worth of work!
Year-to-date, ChipsAway has already passed on more than 131,000 customer repair enquiries to its UK franchise network - estimated to be worth a potential £52,000+ per franchise territory. The brand leader has reported a 94% increase in customer enquiries since introducing TV advertising into its national marketing strategy, and its forthcoming campaigns are set to increase this even further.
“ChipsAway’s national advertising campaigns have generated a fantastic number of repair opportunities for the network over the years,” says Tim Harris, Chief Executive of ChipsAway. “We have continued to refine and optimise our campaigns for maximum results and this summer we extended our TV campaign so franchisees have benefited from three and a half months of advertising - spanning the whole summer, June right through to September.”
Appearing on a range of digital channels, ChipsAway’s TV campaign represents a major investment by the company in supporting its franchisees, raising brand awareness and generating new business through high impact promotion of ChipsAway’s services to consumers on national television.
Tim continues: “TV is part of a wider mix of national marketing activity, including Google marketing which continues to perform extremely well for us - with an increase in leads of over 194% through this channel over the past two years!”
ChipsAway is one of the most successful franchises in the UK with around 300 specialists in operation nationwide, as well as a network of Master Franchisors overseas; using its unique repair system, ChipsAway continues to dominate in the ‘on-the-spot’ minor automotive paintwork repair sector.
Franchisees operate from professionally liveried ChipsAway vehicles, customised into fully equipped mobile workshops, with the opportunity to expand rapidly into a major management franchise with multiple vehicles, territories and CarCare Centres.