National Push As ChipsAway Resumes TV Advertising
Leading automotive paintwork repair franchise, ChipsAway, is gearing up for a scorching 2014 with another high-profile TV advertising campaign, this year starting in April and running until September.
Last year was yet another record year for the company, with £30m+* worth of repair opportunities generated last year alone - which Marketing Director Robin Auld explained, is down to a carefully developed national marketing strategy which includes extensive TV coverage.
“ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years,” said Auld. “We continue to refine and optimise our campaigns for maximum results and this year we’re optimising the campaign further, so franchisees will benefit from six months of TV advertising in 2014 - spanning from April all the way through to September.”
Since launching TV advertising, the brand has seen demand rocket by 230 per cent! Appearing on a range of digital channels, ChipsAway’s TV campaign is a major investment in supporting the franchise network, raising brand awareness, market profile and generating new business through high impact promotion of ChipsAway’s services to consumers nationally.
Auld continued: “TV is part of a wider mix of national marketing activity, including search engine marketing which continues to perform extremely well for us. Our most recent market research showed that not only is ChipsAway brand leader in its marketplace, but that it also has over 600 per cent more recognition from motorists than our nearest competitors, demonstrating the success of these national campaigns to date!”
ChipsAway is one of the most successful franchises in the UK with around 300 specialists in operation nationwide, as well as a network of Master Franchisors overseas; using its unique repair system, ChipsAway continues to dominate in the ‘on-the-spot’ minor automotive paintwork repair sector.
Franchisees operate from professionally liveried ChipsAway vehicles, customised into fully equipped mobile workshops, with the opportunity to expand rapidly into a major management franchise with multiple vehicles, territories and CarCare Centres.
*Repair opportunities based on actual repair enquiries received by ChipsAway International Ltd from 1st January 2013 – 31st December 2013. This is an average figure per franchise territory and not guaranteed.
All figures unless otherwise stated are from YouGov plc. Total sample size was 2,016 adults. Fieldwork was undertaken between 3rd - 5th September 2013. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).