Rising Demand Drives ChipsAway Recruitment Campaign
The UK’s leading automotive paintwork repair specialist ChipsAway is a victim of its own success, says Chief Executive Lloyd Evans. Following an extensive national marketing campaign, including high profile TV advertising, ChipsAway has seen demand for its repairs rocket up by 30% again this year, despite the prevailing economic climate.
“This is great news for us and for our existing franchisees,” Lloyd Evans confirms. “However, in areas where the number of new leads is high, but where there is no ChipsAway franchisee operating, it’s clearly frustrating both for us and for customers.
On the positive side, this is a clear opportunity for would-be business owners. With the current financial situation and unstable jobs market, we are sure there are plenty of hard-working, ambitious people across the UK who will jump at the chance to run their own business with the support of an experienced franchisor and proven demand from potential customers.
We estimate that this year alone we have generated enquiries with a potential value of around £24m, while leads worth an estimated £500,000 come from areas where we currently have no franchisee in place – if that’s not an excellent platform for launching a ChipsAway business, I don’t know what is!”
Lloyd adds that ChipsAway also provides services to a growing portfolio of national account customers, including BT Fleet, UPS, Morrisons and others, which directly benefits franchisees. “We have seen a staggering 167% increase in this area too. There is a fantastic business opportunity here, we just need to find the right individuals to join us and step straight into success!”
ChipsAway is the leading brand in the lucrative ‘on-the-spot’ automotive paintwork repairs sector.