YouGov Research Confirms ChipsAway As Industry Brand Leaders

Once again, a YouGov poll has confirmed that the brand best known by the British motorist for minor automotive paintwork repairs is ChipsAway, with over one third (39%) of the respondents who were able to specify a company unprompted, naming ChipsAway. This equates to a staggering 10 times more brand recognition than their closest competitors!

The research also confirmed that the potential marketplace for the company’s mobile repair service is massive, with 69% of motorists questioned indicating that their cars had minor paintwork damage that was suitable for a ChipsAway repair. Drivers cited car parks as one of the more notorious locations for damage to occur, with 51% saying it had happened to them in a car park whilst stationary. With cars getting bigger each year and spaces staying the same, this is no surprise to ChipsAway!

Commenting on the key findings, ChipsAway Chief Executive Tim Harris said: “YouGov is a well-respected indicator of views and attitudes across Britain, and we’re delighted to confirm that awareness of the ChipsAway brand is growing.”

He added: “With approximately 35 million vehicles on the road, we estimate, based on these YouGov findings, that around 24 million vehicles require minor repair services. Our service means car owners can repair paintwork damage cost-effectively - prolonging the life of their cars as well as maintaining resale values. We are continually investing in new technology to ensure our specialists can provide the best possible customer service, as well as marketing initiatives to help build awareness of our brand and promote the availability of a nationwide, mobile service able to deliver high quality paintwork repairs in a fraction of the time and cost of traditional body shop methods.”

ChipsAway is the UK’s longest established automotive paintwork repair specialist, with a nationwide network of around 300 specialists providing high quality on-the-spot repairs to minor damage such as paintwork scratches, bumper scuffs and kerbed alloy wheels.

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,030 adults, of which 1,364 own a car. Fieldwork was undertaken between 5-7 September 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).