Couture Signage For Brighton Fashion Week

In its 6th year, Brighton Fashion Week was bigger and better than ever, featuring designers from all across the country. Signs Express was pleased to be one of the lead sponsors this year, providing a range of promotional items for the event.

It all began in 2005 when a group of fashionistas living in Brighton began a show called Brighton Frocks, 6 years on it has grown into something truly amazing and worthy of being a week long event - Brighton Fashion Week.

The week long extravaganza showcases some of the very best up and coming UK designers, with truly inspiring collections, capturing Brighton’s eclectic feel.

In their role as lead sponsors, the Signs Express Marketing team were delighted to accept an invitation to the couture show and VIP after party. Commenting on the event Hayley Forder, Marketing and PR Executive for Signs Express said, “It was a fantastic event and great for us to see all of our banners and other promotional signage in place. All signage including banners, roller banners, window stickers and our newest product Phototex were used to sponsor the show.

Hayley continues, “Phototex was the perfect solution for the temporary backdrop required to frame the models during photo shoots. It has been great to see it used to its full potential. Sponsoring the show came on the back of a month long marketing campaign we organised in Brighton. Whilst sponsoring the event, we have also been undertaking an advertising campaign promoting our franchise opportunity available within the area and received many positive enquiries.”

Franchising has become increasingly popular with Britain’s entrepreneurs as a recent survey by Natwest shows in the height of the economic downturn, the franchise industry’s turnover increased to £11.8 billion – with 94% of franchisors optimistic about the future.

Tony Marsh, Sales and Marketing Director of Signs Express said, “This is great news for people who are considering starting up a business on their own. Owning a franchise has become especially popular as you are operating within a proven business model. It’s a great way to give people an opportunity to start up their own business and become their own boss but with all the benefits of having an experienced brand and support team behind them. We offer a fantastic training programme, and our franchisees always feel they are part of one big family. Having the support of an in-house marketing team is also very attractive to the new franchisees.”

Tony continues, “Our franchise model has been designed to provide a full professional service to a vast marketplace of potential customers within the B2B sector. As a management franchise, prospective franchisees require no sign industry experience as full training is provided. This is a great opportunity for someone to start up a business in Brighton, covering also Hove and surrounding areas.”

Signs Express has been through more than 20 years of sustained growth, and has developed into the largest sign company in the UK and Ireland with more centres than any other business in the industry. It has been uniquely positioned to meet the needs of its customers. Enjoying a national reputation for providing quality products and supreme customer service, Signs Express combines total coverage with local knowledge to offer its clients the most effective sign solutions.