"Flipping Marvellous"
— Time Out

Crêpeaffaire is a unique and independent quality food brand, serving freshly baked savoury and sweet crêpes made with organic flour and natural ingredients. Since its 2004 creation, it has become the UK's market leader, successfully operating in a variety of locations and formats.

Our philosophy is to position crêpes as an indulgent yet healthy alternative to traditional fast food within the quick-casual food segment. Our concept caters to a wide target audience for all-day eating and snacking with a product and packaging ideal to eat in or to consume on the go. Our unique production system features a crêpe theatre and ensures speed, hygiene and a total absence of odours.

Crêpeaffaire has a modern urban pitch with a distinct Continental/French flavour. It is ideally suited to a shopping, leisure and transport destination/ interchange with a varied clientele and brand representation, both in the UK and internationally.

"Gem of a restaurant...crêpes are absolutely delicious with
variations to tickle both the sweet and savoury palate"
— View London

Crêpeaffaire's Position in the Marketplace

Crêpes benefit from wide-spread awareness and appreciation, however the UK market remains fragmented with a number of independently owned operators. There are no professionally branded and operated concepts in UK/mainland Europe, and there is an absence of standardised production and management systems. This is why Crêpeaffaire is such a huge opportunity for success! Our objectives are:

• Position crêpes as a branded fast food range of sweet and savoury products, without the perceived negatives of a traditional fast food offer.
• Establish Crêpeaffaire as the undisputed leader in crêpes within the QSR sector.
• Increase presence through company-owned store expansion and franchising.
• Focus on high-traffic cosmopolitan/tourist and shopping areas, transport-interchanges and leisure destinations.
• Assess locations on a case-by-case basis depending on their suitability for a franchised or company-owned store model.

"There are so many fast food outlets out there but nothing healthy so far. I walk past your
shop most mornings and to get a breakfast crêpe is a great way to start the day"
— Dave P, London

Why Choose Crêpeaffaire?

Crêpeaffaire is a unique franchise opportunity in the food franchise industry:

• Strong appeal across all age groups, genders, demographics and nationalities
• Families, shoppers, office workers, tourists
• Foodies, the health conscious, indulgence seekers
• Wide range of accessible price points —great value for money
• Strongly impulse driven trial with enormous and measurable loyalty
• Average transaction size range: £4.50–£9.50 (depending on location)

In a nutshell, entertainment for all taste buds!


The following elements make our offer extremely attractive to our target market:

• Speed: baking machine bakes up to 130 crêpes per hour. Traditional hand finishing. Average waiting time less than 50 seconds from order
• Quality: constantly monitored, zero variance tolerance
• Convenience: eat in or take away, specially designed take-away cone packaging or delivery in branded boxes —mess-proof, heat-proof
• Crêpe theatre: visual impact and visibility of preparation
• Health: natural and fresh ingredients, organic flour, favourable nutritional values, in line with a responsible diet and lifestyle
• Hygiene: no direct food contact, no odours, no need for outside extraction

The Franchise Opportunity

Our business model is particularly suited to franchising. We are now welcoming applications from qualified individuals and organisations to partner in the expansion of the brand.

• Unique and proven concept with little or no direct competition
• Experienced and supportive management team
• Flexible formats allowing multiple revenue streams
• A1 or A1/A3 planning permission without need for outside extraction
• Varied product range with little seasonality
• Industry beating food cost, minimal to no wastage
• Efficient operation -no need for qualified restaurant staff
• Strong economics with excellent return on investment potential
• Ideal opportunity for experienced franchisee or starter

Training and Support

We will provide you with a structured training programme and a comprehensive support package, including:

• Assistance with site selection and design
• Broad pre-and post-opening training
• Full set of operations manuals
• Marketing support, tools and collateral
• Nominated suppliers and support in the identification of local supply chain
• Regular field visits and audits
• Business guidance
• Contacts with qualified banks for funding supply

Ready to become a Crêpeaffaire business owner? Simply fill in the form below and we will contact you to tell you more.