Diamond Logistics provides great courier and despatch services, and offers an attractive UK franchise opportunity for those looking for a UK franchise for sale. Kate Lester, the company’s Managing Director, was in 2013 pronounced ‘Entrepreneur of the Year’ at a prestigious ceremony at the Birmingham ICC attended by over 1,300 entrepreneurs.
Here, in an exclusive interview with The UK Franchise Directory, Kate tells us how the Diamond Logistics story began and where the company is today.
“Diamond has been working with businesses since 1992,” said Kate, “helping them focus on profit while we help provide them with smart and service led logistics. We grew steadily for 21 years and then decided that we weren’t going to have a depot led business, that we really wanted to have self-employed people involved because they’re the best type of dedicated, service led individuals. And so we franchised our business a couple of years ago and the franchises have seen our turnover do this [see video!].
“We’re establishing the franchises because we want a nationwide network of couriers by June of next year, which is when we launch our national Company.”
What are the key benefits of working with diamond?
“The key benefits of working with Diamond as a franchise are:
“It’s repeat business, its business to business, and so our clients, once you’ve won a client that client,continue to use you every day.
“The second bit is our pretty mind-blowing marketing. We are theoretically in a commoditised industryso it’s very imp to distinguish yourself from the competition. We’re very service led and our marketing helps us to do that.”
"The third bit is that it’s a pretty low capital investment. Our business model works in a flexible, sub-contractually orientated basis so you’ve got no massive investments in fleets of vehicles.”