Easter is Key Sending Occasion For Card Connection
Card Connection, a leading greeting card publisher, has rolled out its Easter range. Franchisees have now supplied and merchandised outlets across the UK, with 18 new designs across three different formats to ensure retailers are ready for Easter.
“Easter is a key sending occasion for greeting cards,” confirmed Michael Johnson, Managing Director of Card Connection. “Many of those who send a card at Easter often tend to have traditional values. Therefore, our mix of religious, and traditional designs - from a floral ‘Easter Blessings’ message to ‘Easter Wishes’ and simply ‘Happy Easter’ all cater for this market. New designs depicting teddy-bears are aimed at the younger generation and this year we have also included a humorous design featuring two chocolate bunnies to ensure there is something for everyone.
“The range has been developed by our in-house design team and is pitched across various price points. “Our franchisees are trained to create stunning displays in-store to encourage buying behaviour for the customers of our valued retail clients.”
Card Connection is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years and in 2013 Card Connection celebrated its 21st year in operation as a franchisor. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £7,000 plus stock and Card Connection fee, with earnings potential in excess of £50k per annum.