Énergie Signs Five London Clubs Deal
The énergie Group has signed a franchise agreement to open ‘at least five’ Fit4less sites in London in the next three years and, under the same franchisee, regenerate its Leighton Buzzard and Liscombe Park sites.
An agreement with Gymstar Ltd will see a London site open in Bethnal Green, London, in June with two further sites planned this year. “We have committed to at least five Fit4less sites to start with,” explained Operations Director of Gymstar Ltd, Chris Djuric, “but we are interested in opening as many as we can as we know the Fit4less brand is a hugely viable financial investment.”
Djuric is also Operations Director of Djuric & Co Ltd, which owns énergie Fitness Club Banbury and has successfully operated the business for the past two years. Djuric said: “The énergie Fitness Club brand is a very successful model given the right elements and strong team support. We are keen open to further blue sites as we expand the business.”
This statement was proven in September when Djuric & Co Ltd took control of two further énergie Fitness Clubs, Liscombe Park and Leighton Buzzard, in a deal which also saw énergie Group become a shareholder in the business.
Work has already begun on the rural Liscombe Park health club which has already seen the introduction of new equipment and alterations to the total of £250,000 but the next two years will see a further £2.25m invested. The changes will include the build of tennis courts and corporate function facilities for weddings and conferences. The overall objective is to create a health spa destination.
Djuric added: “Liscombe Park is already a desirable and tranquil location but it needs major refurbishment, which we are committed to and it will create a new experience for our members as well as attract business to the area. The closely located Leighton Buzzard club will also receive substantial investment to make improvements and refurbishments.”
Jan Spaticchia, CEO at the énergie Group, said: “We are delighted that Chris and company are not just further expanding our Fit4less portfolio but also investing in two clubs that have significant historic value to the group. The transformation of both will be exceptional and they will have my full support throughout the journey.”
Under the guidance of Djuric and his fellow Directors, Gymstar Ltd and Djuric & Co Ltd will continue to expand the club portfolio through Fit4less sites in London. However it doesn’t stop there, with Djuric having commented: “We are always on the lookout for new potential sites for énergie Fitness Clubs and are currently working with énergie on some new, exciting, innovative concepts to bring to market... watch this space!”