Award winning franchise keeps growing
This award winning Envirocare franchise has grown steadily since 2012 and, as well as small independent customers, it works within the lucrative property management sector and some of the most prestigious business parks in Leicestershire. This type of work provides the basis to grow the business significantly by expanding into other property management customers. Additionally, the business has potential for further growth by marketing to independent businesses that have yet to be approached or were contacted 2-3 years ago and by working closely with the Envirocare Head Office to access regional and national accounts.
Originally established to provide a first business opportunity for 2 sons to develop a business, with part time guidance and assistance from their father and, having now built a successful and profitable business over the initial 5 years of the franchise agreement, they now wish to use the experience they have gained to pursue other career opportunities in an alternative industry.
The Envirocare brand is ideally positioned to capitalise on the opportunity within the mid-lower tier, generally served by local companies, by offering excellent service, a strong “big company” brand image, appropriate accreditation and local support through the franchisee network backed up by expertise and knowledge in the sector from the Company.
The role of the franchisee is primarily two fold; to secure and develop new/existing business and manage the delivery of the service to customers.
Envirocare provide the methodology, materials and support to secure business and it is up to the franchisee to develop the relationships with customers to retain and grow the customer base. Sales opportunities are always evolving as customers are often looking for a better quality and more reliable service and the sales; marketing and quoting materials provide a very professional image which is not commonplace in the industry. Primary selling time is through early Spring into Summer but, contracts are often secured outside this time and the Autumn/Winter provides a great opportunity to deliver additional services such as gritting and snow clearance, planting and hard landscaping.
Envirocare franchisees run busy commercial gardening businesses focusing on the business, industrial and utility markets, with the likes of business parks, medical facilities, property management companies, residential care homes, hotels and restaurants as clients. Grounds maintenance operatives employed by the franchisee offer a range of flexible maintenance programmes throughout the year, including: Grass cutting , Hedge cutting and pruning, Weed control , Servicing paths and hard standing , Maintenance of flower and shrub beds, Landscaping and planting and Winter maintenance .
Every Envirocare franchisee is given their own website with a news area, a jobs board and a customer login area. Envirocare targets more than 500,000 potential business customers across the UK, offering access to a market-leading national standard of grounds maintenance.