Franchises of kids’ stuff could mean 150 jobs for Scotland

Simon Philips introduced popular brands like British Home Stores and La Senza lingerie to profitable markets overseas. The Scotland based businessman is now planning to launch Premaman in UK. Premaman specialises in clothes and accessories for mothers-to-be and children.

Premaman was founded in 1953 in Belgium. Now, it has 400 franchises in 45 countries all over the world. Mr. Philip who is the head of the franchises in UK and Ireland is hoping to start around 20 to 30 stores in Scotland. These stores would create employment opportunities for over 150 people.

In 2007, the UK children and mother to be clothes market was about £3.6 Billion. Premaman hopes to capture 10-15% of the market share in the coming five years through these stores. Premaman was launched in Dublin in Ireland two years ago and the process of expansion is still going on. Around 10 franchises are scheduled to be opened in Ireland and many are under the planning process for the next year.

Premaman is optimistic about its expansion plans and is looking for entrepreneurs and investors for its franchise. The franchisees would need to invest around £45,000 to £70,000 to set up the business. They can expect to break-even during the first year and experience a growth of 20% to 25% on an annual basis.