Franchising is more about selling business than selling products
It is said that in a business, nothing happens until a sale is made. This is absolutely true for franchising as well. The uniqueness of the franchising business lies in the fact that you can multiply it without a big budget and new franchisors will work as hard as you to expand the business model.
In an ordinary retail business, there is only a single burden in order to sell just the goods or products. However the challenge of franchising lies in seeing to it that there is a steady flow of sales in the system. A franchise system will not be deemed successful if there are not enough franchised units running.
Therefore, when a new franchising system begins, the priority has to be on developing a strong core of franchising units. Once this is established, advertising and marketing can take your franchising business to heights you could not even imagine. However just assuming that marketing will do its part is not enough. You need to do your part by finding out about the marketing communication from time to time on behalf of the company in order to ensure consistency.
If you are new to the franchising world, then there are a few aspects you should look into. These may be aspects such as where will one can new franchisees, how can one convince new franchisees to buy a particular franchise and what information has to be given to new parties.