Franchisor of the Year Award 2008 declared

The UK’s leading manufacturer and supplier of premium quality vehicle cleaning, and maintenance products, the Auto Smart International won the Gold Award in the British Franchise Association’s 2008 Franchisor of the Year Award.

The management of the company, after a buyout in 2003, wanted to motivate the employees to work for the expansion and growth of their business to move ahead. Keeping things simple, all it did was to try to increase sales by enhanced and efficient demonstration of the products. The Auto smart franchisees were motivated to focus on the company’s core goals, resulting in its success.

The Award was presented to the winners, Auto Smart International Ltd. By the BFA President, Sir Bernard Inghamat at a glittering award luncheon held at London’s Sheraton Park Lane Hotel on 22nd May. The sponsors of the Awards were Express newspaper and HSBC Bank.

The main objective of these awards is to seek for the top performing franchisors in the UK. ‘Now and then, five years on’, being the theme of the Awards this year the franchisors had to demonstrate the developments and innovations they have brought about in the industry in the last five years.