Granite Transformations Tumbles Into 2012 With Beth Tweddle
Kitchen worktops specialist, Granite Transformations, has celebrated Olympic year by creating a Union Jack-adorned island unit, clad in its tough, hardwearing, diamond-polished material. It then invited Britain’s top gymnast, Beth Tweddle, to show off its patriotic piece by performing a series of rhythmic routines on and around the unit. As a test of the material’s strength and resilience, Beth’s energetic vaulting, tumbling, jumps and acrobatics put it through its paces, although Granite Transformations would expect far more severe treatment in normal household and commercial use, on kitchen worktops, bar counters, tiled floors, shower surrounds and elsewhere.
The authentic Union Jack design, which is twice as wide as it is high, was achieved using a high tech water jet cutter, which sliced through the material with a high velocity mix of water and abrasive particles, to produce the various component triangles and quadrilaterals. These were seamlessly abutted together and bonded onto construction board, creating a countertop measuring 2m x 1m. The unit is finished with 80mm deep edge strips, featuring a 3mm pencil round profile, and double-faced waterfall ends to create a rigid 90cm high structure that could be at home in a sizeable kitchen, sports club, recreational centre or licensed premises.
Rather than adhere to traditional red, white and blue, Granite Transformations chose muted white Cristallino, slate grey and blue steel finishes from its Trend G recycled glass collection, to introduce a ‘designer look’. Made from post-consumer recycled wine, beer and mineral water bottles, with an element of polymer resin for strength and a patented Flexiweb™ backing for flexibility, it outperforms most other finishing materials like natural or engineered stone and solid synthetics.
But what made this whole exercise possible, is the distinctive slimline profile and exceptionally light weight of Granite Transformations’ surfaces. Had it been made from solid granite or stone, the unit would have been far too heavy to be moved and displayed around the country, nor would it have the inherent flexural strength to withstand Beth’s energetic, flying gymnastic routines.
Three-times World, six-times European and seven-times National champion, making her Britain’s most successful gymnast of all time, Beth Tweddle was photographed in a state-of-the-art infinity studio that allowed the full height and breadth of her fantastic gymnastic feats to be captured. She was suitably impressed with the quality of finish and sophisticated looks of Granite Transformations’ one-off Union Jack unit and took time out to admire the latest iGranite app, which previews how its whole range of granite, quartz and recycled glass worktops could look in any kitchen.
Granite Transformations wishes Beth all the best in her Olympic endeavours and will be displaying her acrobatic images in all of its UK showrooms. Click here for further details on the Granite Transformations franchise opportunity.