Granite Transformations Unveils Porcelain Collection
Granite Transformations, the home makeover specialist that deals exclusively through its own network of franchised showrooms, has announced the debut of its new porcelain work surface collection. A completely new raw material for the brand and amongst the first on the market, porcelain is smooth and refined to the touch, but one of the hardest materials on Earth, making it beautiful and durable for kitchen and bathroom makeovers.
Porcelain is a ceramic material made with kaolin, a fine white china clay, which is fired at temperatures up to 1,400°C. Its properties include outstanding hardness, strength and durability, as well as high resistance to chemical attack and thermal shock. The new material meets the same technical specifications as Granite Transformations’ granite, quartz and recycled glass surfaces, if not slightly superior toughness, and is an early outcome of the Trend Group’s new One Company, One World initiative.
There are three new work surface colours in the Porcelain Collection: Terra Chiara (1606) and Terra di Siena (1607), each with varying flecks of gold, brown, black and white, and the finely grained Sierra Nevada (1624), which is lighter and more neutral in colour, like a ‘snowy range’. All feature the brand’s characteristic 1/4” (6.7mm) slimline profile, enabling the material to be fitted directly over existing worktops and tiled surfaces, and a composite construction of porcelain granules and a high tech polymer resin that ensures outstanding strength, flexibility and durability.
“Granite Transformations prides itself on providing stylish, high quality and environment-friendly products and our new Porcelain Collection captures these attributes and has a distinctive, welcoming feel,” explained Danny Hanlon, the UK franchisor’s Chief Operating Officer. “Our parent company, Trend, was approached by a major high-end producer of bathroom products about the possibility of incorporating remnant porcelain into our product line. Considering we are already at the forefront of using recycled raw materials to design stronger, more durable, eco-friendly granite, quartz and glass worktops and finishing surfaces, this was a natural progression for the brand.”