No Nudes Is Good News For Granite Transformation Franchisees
A survey on decorative property turn-offs and turn-ons, reported in The Times under the headline ‘Ditch the nudes and fit granite kitchen tops’, revealed that granite work surfaces and fitted kitchens are the two most highly rated home improvements, for attracting prospective house buyers. This comes as manna from heaven for kitchen makeover franchise Granite Transformations, which specialises in overlaying old worktops with granite surfaces and replacing worn-out cabinet doors, for that new fitted kitchen look.
The study by Need A Property revealed that two-thirds of buyers would offer less than the asking price for a property, if it featured decorative turn-offs like woodchip wallpaper (39%), mirrored ceilings (36%) and nude portraits (35%). In contrast, 27% would pay over the asking price if it had turn-ons like fitted kitchens (36%) and granite work surfaces (31%).
During the recession, the Granite Transformations retail franchise was busy providing affordable kitchen makeovers for cash-strapped homeowners, looking to improve their décor without spending a fortune and without the normal dust, debris and disruption. Its Nero Stella black granite work surface is indeed the most popular with showroom customers, underling the survey findings, although its Black Star finish, which has the upscale look of granite, is another strong favourite and is actually made from recycled glass.
Now that the property market is on the upturn, Granite Transformations franchise owners are also looking to provide kitchen upgrades for householders keen to sell their homes and make the best possible impression on prospective buyers. They additionally target home owners who wish to add value to their property by upgrading, but plan to stay exactly where they are.
With the distinctive ‘top that fits on top’ refacing concept, which allows hardwearing granite, glass and other surfaces to be bonded neatly over existing worktops and bathroom tiles, Granite Transformations franchise showrooms are able to carry out most makeovers in just one day, which appeals strongly to consumers and enables a rapid throughput of makeover installations. Now the brand has also diversified into bathroom makeovers, employing luxurious water-resistant agglomerate surfaces and Trend’s Italian glass mosaics, generating still further opportunities for franchisees in their exclusive sales territories.