Trevor Brocklebank, CEO and co-founder of award winning franchise company Home Instead Senior Care, was the home care ambassador for this year’s Health + Care Event, held in London on June 25-26.
The event welcomed more than 7,000 health and social care professionals and campaigners who were brought together to share learning and best practice.
During the event over 300 speakers, including Brocklebank, delivered live debates, case studies and keynote sessions on a wide range of health and social care issues. Brocklebank joined a ‘who’s who’ line up of speakers including the Rt Hon Norman Lamb, Rt Hon Jeremy Hunt and Rt Hon Andy Burnham.
His invitation to be the face of home care and speak at this year’s event followed a speaker session delivered at last year’s event. Having founded Home Instead Senior Care in 2006, Trevor is now recognised for challenging the way care is delivered in the UK and is admired for his company’s approach to home care.
Home Instead has over 150 franchise offices throughout the UK which specialise in providing non-medical care services to older people to allow them to continue to live independently in their own homes. By focusing on relationship led care, the company offers a very different approach to the task based, short call duration services associated with most traditional home care providers. Care services are tailored to the client’s individual needs, with a minimum of 1 hour duration for each visit to allow the caregivers enough time to provide quality care and also develop a strong relationship with the client.
As a well-respected businessman and champion of elderly care issues, Brocklebank is very much in demand for his views on both the franchise sector and also the care industry. Speaking at the Health + Care Event, Brocklebank looked at raising the quality of care in challenging times. He urged his audience to focus on a quality care service which focuses on the needs of each individual client and where there is no place for rushed, short duration care visits.
He also spoke of the need to charge a realistic hourly rate in order to be able to support carers, pay them fairly and properly train them. The importance of retaining carers was also highlighted.
Brocklebank urged health care commissioners and social care commissioners to work collaboratively to achieve an integrated approach.
Speaking about his time at Health + Care, Brocklebank said: “The event gave me a great opportunity to get our message across about the need for the care sector to embrace change.
“The work we do, day in day out, is improving the lives of elderly people – assuring their health and wellbeing and bringing peace of mind to their families. Our model of delivering care is built around achieving this and the more we can spread the word that there is a better way of delivering care, the better.”
Home Instead is renowned for quality and has won many franchise and care awards, including the bfa HSBC Franchisor of the Year, Overall Best Franchise in the Smith & Henderson Awards and has been recognised for achieving 5 Star Franchisee Satisfaction. The company has also been named as the number one provider for quality elderly care for the fourth time in the Laing & Buisson’s latest Care Compliance Monitor and won the National Home Care Co-Ordinator Award at the prestigious Great British Care Awards.
Home Instead Senior Care is a management franchise and no care experience is needed as full training is provided. With territories available across the UK, it is a fantastic opportunity for people interested in running their own successful home care business, while also making a difference in their local community at the same time.