How to keep your franchisee happy
It is not easy to run a franchise business. It takes a lot of management skills to run a network of franchisees and making sure that the business results do not suffer. Only a happy franchise community can help you make your life easier. Here are some tips on how you can make your franchisees happy and reap more benefits out of the franchising partnership.
• Give them ample freedom to grow and expand • Allow multi unit franchising for those who perform well and bring good results • Make the franchisee feel that the business belong s to him • Keep the franchisees motivated and provide them with benefits on achieving new milestones • Involve franchisees in new business initiatives • Discuss and together implement new marketing initiatives • Continually keep in touch with the franchising units • Take an interest in improving the business of each franchisee and help them earn more • Concentrate on long term relationship building with the franchisees • Share the performance and growth information of the company with your franchisees • Facilitate an open culture of communication between you and the franchisee, as well as the employees • Take an interest in improving the skills of the employees at the franchisee unit
A happy franchisee is the most valuable asset of your business. They tend to perform better. Moreover, it will be easy for you to manage and maintain the franchising business.