In the business of caring

Disappointed at the lack of facilities for his ailing grandfather, Trevor Brocklebank and wife Sam decided to purchase the alternative care home franchise, Home Instead Senior Care.

The business, which provides home based companionship services for the elderly, after two years has a turnover £18m with offices spread all over the UK.

When Brocklebank decided to sell off his IT firm, that he had run with his wife, for £4m, people had assumed that a new IT company would be in the offing. However, seeing his ailing grandfather and the sub standard care that he was offered, Brocklebank was motivated to get into the business of care and his main ambition was to stop other people from going through what he and his wife had experienced.

According to Brocklebank, most of his franchises are run by people like him who had an ailing grandparent or someone who needed help and like him, had been unsatisfied with the care sector. Such people are those who have had a successful career, are in their forties and want to make a difference while maintaining their style of living.

Brocklebank maintains that this is not a part time career. He asks for motivation and a clear understanding of the objective behind this business and hence often turns down more franchisees than he accepts.