In-Toto Launches New Websites For Franchisees
in-toto has launched a new franchise website, putting its franchisees at the heart and sharing their journeys: when they began and what they have seen along the way. Visitors can explore the ‘Franchisees’ section of the website to read honest accounts from existing owners and are encouraged to meet them in person before deciding on a new in-toto career.
The new website also introduces the key members of the in-toto management team. Director Adinde Shaw explained: “Our ethos is that we’re all about people, choice and the personal touch and we wanted our website to reflect this too, so we’ve put our people at the centre.”
in-toto is a full member of the British Franchise Association (bfa) and takes pride in its responsibility towards ethical franchising. The new website provides clear information about the considerations and opportunities to join the in-toto network of specialist kitchen retailers, through improved navigation and the details it contains, so that visitors can find the relevant information more easily.
On the ‘Why in-toto’ pages, it covers everything from products, training, marketing and finance. The ‘About in-toto’ section gives a virtual tour of an actual kitchen design studio so viewers can see what in-toto offers and how the studios look. While in-toto acknowledges that every day in business is different, it also includes a diary extract to document ‘A Week in the Life’ and gives a glimpse into the typical in-toto franchisee lifestyle.
When potential franchisees are ready to move to the next stage on their in-toto journey, the new website enables them to begin the application process quickly and efficiently via an on-line function that will store and track their progress through the 7 ‘Steps to Success’.
Founded more than 30 years ago, in-toto is now a well-established kitchen brand in the UK with nearly 50 Design Studios nationwide. With its investment in market research, a strong package of support and the frequent addition of innovative new products, such as glass doors and acrylic units, in-toto continues to grow - as demonstrated by its 22% sales increase in 2013.