MAD Academy
MAD Academy

Children's Franchise – The Music And Dance Academy



The Music and Dance Academy (MAD Academy) is devoted to encouraging children to have fun with music and dance! We provide classes for pre-school children which combine high energy music and dance with carefully structured learning. We aim to help children develop confidence, co-ordination and social skills, whilst learning to express themselves creatively and encouraging a life long love of music.





MAD Academy
MAD Academy

Joining MAD Academy Can Be A Life Changing Experience!

Some careers are all about the nine to five treadmill – endless meetings, minutes, emails and memos. MAD Academy is all about non-stop music, mayhem and mirth – making children smile and adults laugh! But a fun rewarding career is not all that a MAD Academy franchise can bring you. Running your own MAD Academy business also offers you:

  • a highly motivating career
  • the opportunity to be your own boss
  • totally flexible hours, with term-time working an option
  • job satisfaction – see the children's delight in attending your classes
  • local working – no more commuting as classes can be run close to home
  • an expandable business – by employing your own team of class instructors


It Has Already Happened For Some People – Could You Be Next?

Nikki Carr has been running classes now for nearly two years. "I really loved the professionalism and ethos of MAD Academy. Everything they did, from the letters and the conversations, to the presentation and training, was so professional and of such a high standard. I could see why MAD Academy had such a strong brand."

Trish Nawacki was the first MAD Academy franchise owner, and she has seen her business grow steadily since she started in 2004. She now has so many classes she employs four class instructors to run them with her. "The biggest benefit is the confidence you gain from being part of a larger organisation. This way I feel I've got backup and it seems less risky. Also, I have others to bounce ideas off – it's hard to check on your own creativity when you're on your own. This way you're still working with people."

Emma Lelliott, franchise owner in Maidenhead, says: "At the end of the day when I've finished bringing laughter and joy to everyone else's children, I am still there at the school gate ready to pick up my own children and share some laughter with them."

You Don't Need Previous Experience – We Will Train You

Being a franchise owner means you always have the advantage of MAD Academy expertise, support and reputation behind you. When you join the team you enjoy the following benefits that ensure your business goes from strength to strength:

  • initial 5 day training programme covering class and business management
  • comprehensive, on-going training plus attendance at the annual conference
  • head office team providing expertise and full support every day
  • tried and tested successful business concept
  • strong, recognisable and well respected brand
  • complete package of class and business materials
  • full range of professionally developed marketing tools

What Does It Cost To Join The MAD Academy Team

The price of a standard sized MAD Academy franchise is £4,500 + VAT. This includes all the above plus a licence to provide MAD Academy services in an area exclusive to you. There are, however, other costs associated with starting up a new business such as local marketing, insurance and personal business legalities. Typically, this will cost you about another £2,500.

Income – The More You Work, The More You Earn!

Earnings are dependent on the number of classes you run and the number of children attending your classes. You will run classes during term time but you can run extra classes in the school holidays as well and you have the opportunity to supplement your income with popular children's birthday parties, or by bringing a little MAD magic to local nurseries and pre-schools, plus selling an exciting range of branded merchandise. Essentially, this is an expandable business. If you just run the minimum of 10 classes per week by yourself during term time only, you could earn up to £15K per annum. However, running 30 classes with the help of additional class instructors you could expect your earnings to be in excess of £40K per annum.

Drive, Enthusiasm, Humour – Do These Sound Like You?

MAD Academy is looking for self-motivated, enthusiastic and confident communicators who enjoy working with children. You need to have the drive and ambition to build a successful business and the fun and energy to get a room full of children and adults on their feet and dancing! A love of music is essential, although you don't have to be an expert - current franchise owners have had previous careers as a care home manager, IT manager, several accountants and a health visitor.

The Key Benefits

  • Family friendly – flexible hours
  • Minimal commuting - locally based
  • Return on investment in under a year
  • Established brand + proven format = low risk
  • Emotionally rewarding - more fun than work
  • Expandable business - built to suit your lifestyle

What Next?

Fill in the form below and we will send you a full franchise prospectus. When you have read this and have assured yourself that this is for you, we will look forward to meeting you with a view to working together to build you a new future.

MAD Academy

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