Marketing Boost For Supreme Home Care

Mike Hanrahan - Director of Marketing at Supreme Home Care Supreme Home Care Franchising has appointed Mike Hanrahan as the new Director of Marketing.

Hanrahan, founder of well-established franchise Maid2Clean, has joined the Shropshire-based business which offers high quality and dependable home care. With his infectious enthusiasm and expertise in marketing, Hanrahan will be tasked with accelerating the development of a national franchise network.

He said: “I am delighted to be joining forces with such a clinically excellent, ethical franchisor and I am looking forward to working with founders Jacky Earnshaw and Sue Robson to improve the way Supreme Home Care positions its product in the market place.

“I’ve discovered that Supreme Home Care has a real gem of a franchising model that is structured to help franchisees serve the home care market.”

Supreme Home Care was established in October 2006 by Jacky Earnshaw and Sue Robson, after identifying the need for high quality home care in Shropshire and the surrounding area.

Three years later they established Supreme Home Care Franchising to take the successful service model and offer it as a fully supported franchise.

Robson said: ‘We were introduced to Mike and it was immediately obvious that his skills and experience were exactly what we needed. We are so excited that he has agreed to join the Board and lead on marketing for us.”

Before venturing into the franchising arena, Hanrahan held a number of senior management roles for Shell UK, EDS and Getronics. In 1993 he set up Maid2Clean, which offers high quality domestic housekeeping, cleaning and ironing services to private households. The business proved so successful it has now been rolled out across the country through a hugely successful franchise model.