New Financial Year Gets Off To Healthy Start For Granite Transformations
Despite an economy described by business leaders as having ‘significant challenges’, home improvements franchise Granite Transformations saw its UK network revenue rise by a healthy 10 per sent during 2013. It closed the year off with December sales up 16 per cent and started 2014 by eclipsing last year’s figures by 18 per cent. On the international front, the global home remodelling company has been named a recipient of a Franchise Business Review’s Franchisee Satisfaction Award, which recognises franchisors with the highest overall franchisee satisfaction.
“We are riding the crest of a wave right now,” said UK Chief Operating Officer, Danny Hanlon. “There have been plenty of great sales results in January and I can’t even recall a time where our franchisees have had so many enquiries coming through. Our franchise owners are taking on new staff and we are currently designing seven new showrooms, some in retail parks and others in garden centres. I foresee huge growth for the brand.”
The franchise’s core product offering is its distinctive ‘top that fits on top’ agglomerate material, which installs neatly over existing worktops and tiled surfaces, as the centrepiece of a kitchen or bathroom makeover. It recently introduced a brand new raw material, the Porcelain collection, and three additional colours for 2014, giving franchisees something fresh to talk about with customers and lending extra dimensions to the interior design palette.
Granite Transformations has also announced closer retail ties with its parent company, the Italian-based Trend Group, which will see a greater presence of Trend designer glass mosaics in franchisee showrooms, opening up lucrative new revenue streams.
The UK operation has also enhanced its franchisee support over the past twelve months, with a thorough overhaul of its consumer website, master catalogue, library of sales leaflets and central call centre operation, all aimed at maximising sales leads and distributing them equitably to franchise owners.
The development of a garden centre-based Concession Site franchise model has also proved popular with existing franchisees and potential investors, enabling a low-cost retail alternative to traditional high street premises. A manned concession site in a ‘destination’ centre with a good retail mix attracts Granite Transformations core demographic and proves a definite sales fillip in a ‘challenged’ economy.
Already this year, four Granite Transformations franchise owners have exceeded the £100,000 mark for one month’s invoiced orders, positioning them early to break the £1 million revenue barrier in 2014. Sales of replacement cabinet doors were also encouraging, with several showrooms reporting 20% of turnover coming from doors alone; whilst one showroom sold the first-ever Trend Clip2Go flooring solution, in a contract worth over £5,000. With bathroom makeovers also coming on strong and one pioneering franchisee installing an upscale, dedicated bathroom display, Granite Transformations’ increasingly diversified product range is proving a hit with franchise owners and customers alike.