Organic Digital Chooses Sales And Brand Management Expert As Franchisee For Northern Ireland

Well-known businessman Johnny McElherron has been chosen by Organic Digital, the award-winning UK web design and digital marketing agency, to spearhead its fast-paced expansion campaign into Northern Ireland.

McElherron, 47, who has an enviable depth of experience in sales, brand management and product development, will become Organic Digital's first franchisee in the area, bringing its new media expertise to a wide business audience.

From his base in Warrenpoint, McElherron will cover an extensive territory in the populous eastern side of Ulster, including the business and financial powerhouse of Belfast, as well as Antrim, Armagh, Down and the A1 corridor.

His appointment will greatly expand Glasgow, London and Bristol-based Organic Digital's already impressive reach in a competitive environment and build on its client portfolio by providing high quality, low-cost web design, internet marketing and search engine optimisation to the independent and SME sector.

"As well as allowing me to get out into the marketplaces where I have always enjoyed face to face liaison with my clients, the partnership will keep me up to speed with evolving technology," commented McElherron. "It will allow me to offer Organic Digital's high quality service to a whole new range of clients."

McElherron continued: "I will be speaking to business people who have experienced the same ups and downs as myself. For me, it is not just about selling - I have to believe in the product, and become an integral part of my clients' campaigns."

Organic Digital, founded in 2006, provides unique insights into the future directions of digital marketing and the exponentially growing influence of social media. Its range of services covering branding, web design, design for print, website management, email marketing and ecommerce development.

Managing Director Graeme Kerr said: "We are delighted to have attracted someone of Johnny's calibre and reputation to take our brand into what we are confident will be the fertile territory of Northern Ireland.

"He is recognised throughout the area as a highly motivated and entrepreneurial spirit with a long history of successful brand development. I am sure he will be a considerable asset to the Organic Digital franchise."