Papa John’s Boosts Brand Awareness With Opening Of 11 New Stores
Papa John’s recently revealed their brand-marketing plan to boost brand awareness for franchise owners by partnering with motorway service operator, Welcome Break, to open 11 new stores across UK motorways.
Papa John’s has 4,000 stores in place across 33 countries but over the next five years, the franchise plans to open a further 100 new outlets in the UK alone. With the new Welcome Break partnership, they believe it will help existing franchise owners boost awareness of the Papa John’s brand.
The Papa John’s franchises, purchased by Welcome break, are opening in Abington, Scotland; Gretna Green; Keele; Hopwood Park; Gordano; Leicester Forest East; South Mimms; Cobham; Oxford and Fleet, where they will offer a limited menu to cater to the motorway service’s customers.
UK Franchise manager for Papa John’s, David Galvin commented: “We are keen to grow the number of Papa John’s stores throughout the UK and our deal with Welcome Break is part of this strategy.
“For our existing franchisees, the increased brand awareness Papa John’s will gain will also further support their businesses throughout the country.”