The Perfect Opportunity

Perfect Pizza is one of the UK's leading pizza delivery and takeaway businesses. Established in 1982, the company now has over 110 stores across the UK, with the largest concentration in the Midlands and South of England.

Perfect Pizza plans to open a further 100 stores

The recently relaunched website clearly demonstrates Perfect Pizza's commitment to growth and harnessing technology in support of its continued success. In the months since the relaunch of the website, there's been a dramatic increase in sales which looks set to continue.

In March 2006, the company was purchased for over £7 million by a consortium headed by the ex Managing Director, Tony Sherriff, and backed by The Royal Bank of Scotland plc and Octopus Asset Management. This demonstrates the management team's high level of commitment to the Perfect Pizza brand. As a wholly-owned British company, all profits remain within the UK.

The prospects for the right people are still excellent, particularly bearing in mind that home delivery is the fastest growing sector in the market. Independent research indicates that pizza delivery is expanding to similar levels as those in the USA, where consumption is three times that of the UK.

Why Pizza?

• Pizza delivers an excellent profit margin
• Pizza dominates home delivered food in the UK, the fast food capital of Europe
• Pizza is a mass market product, popular across all sectors of society
• Pizza is quick and easy to prepare, with inexpensive ingredients and is an impulse purchase, largely unaffected by seasons or fashions
• Pizza is easy to eat anytime, anywhere
• Humans are creatures of habit. Once someone discovers a great pizza, they will quickly develop loyalty to that outlet and pizza brand
• Pizza appeals to all age groups, particularly families with children who are your future customers

Click here to request more information from Perfect Pizza

The Perfect Ingredients For Your Success

Set-Up Support
A dedicated team of experts will assist you in every stage of setting up your franchise. This starts with selecting and evaluating the right site and continues with the planning, building, recruitment, legal matters, training, purchasing of equipment and the development of your business.

Marketing
Marketing is a very important part of the Perfect Pizza strategy. As well as activities designed to stimulate local markets, there is continuous national support in the form of major campaigns offering a range of special offers and deals. To communicate these deals, the company distributes over 35 million doordrop leaflets per year. Stores also benefit from a variety of national advertising, marketing and PR campaigns.

The New Perfect Pizza Website
The recently relaunched Perfect Pizza website is designed to be faster and easier for the customer to use. A quality online experience for your customers means higher conversion rates and strong return sales.

A unique element of the new site is the 'Perfect Price Promise'. It now recognises when the customer gets close to qualifying for a deal and tells them how much they could save. If eligible for a discount, it is automatically applied to the basket.

In addition, the ability to create an account means that the site will remember the last five orders the customer placed so they can repeat an order with just a click.

The investment in this great new site has ensured a rapid growth in online sales that will help to ensure Perfect Pizza's future success.

Currently at 17% it is expected that internet sales will account for 25% of our turnover by the end of 2009.

The average order value on the web is now over £18.00 compared to £12.00 via the phone and walk-in purchases.

Market Research
Getting new customers and keeping them is one of Perfect Pizza's key objectives. We pay particular attention to attracting families, younger adults and students. To help us achieve this we carry out extensive market research through mystery shopper campaigns which help us to accurately predict trends. This provides the basis for innovative menu development and speciality pizzas which keep pace with changing tastes.

Purchasing and Delivery System
We operate a centralised purchasing and delivery system from our head office/national distribution centre in Staffordshire. We are able to monitor and maintain product quality, whilst a fleet of state-of-the-art trucks cover the whole country. Each vehicle carries frozen, chilled and ambient produce in separate compartments so we can provide everything each store needs in one delivery.

Operations
This is the most important area of our business lead by our Head of Operations. Our experienced Regional Managers and Trainers are on hand to ensure our franchise owners deliver great pizzas in 30 minutes to their customers. They are also there to support and assist with marketing and everyday matters to ensure profits are maximised.

Did You Know?

• We deliver 4 million pizzas every year
• Each store processes 400-600 orders per week
• The average customer spends £12-£13 per order
• Regular customers order twice per month
• Online sales currently account for over 17% of total orders. This is expected to increase to over 25% within the next 12 months with the average online order being over £18
• Our key brand message is 'The Perfect Price Promise'. This is a unique promise to our customers to automatically give the best possible deal online and also tell them when they're close to a deal - to help the customer save money. No other UK pizza website offers this
• We aim to achieve a maximum 30 minute delivery time from taking the order to delivering the pizza
• Perfect Pizza has an annual turnover of over £20 million and employs over 1,700 people nationwide
• Individual store turnover depends on the talents and commitment of the franchise owner with the more successful operations achieving £300,000-£400,000 per year
• A number of our successful franchise owners have more than 1 store and have seen their profits grow

Tip For Success

• Looking after customers is crucial - answer the phone quickly, be polite, sell up and always thank the customer
• Marketing your store effectively is the most important investment you can make to maximise your profits
• Great operations leads to success. Always deliver on time - so make sure you have enough staff and drivers
• Be flexible and know your locality, be prepared to alter your business approach to suit the area that you are working from - different techniques work in different places
• Operating a franchise is not a 9-5 job, but it can be an incredibly rewarding experience if you are prepared to devote yourself totally to the business

Click here to request more information from Perfect Pizza

Re-Sale Opportunities

Benfleet, Essex For Sale: £65,000
This has been trading successfully as a Perfect Pizza for over 19 years. The current franchise owners have run the business for over 10 years but now wish to move on. The store is located on the busy Southend Road with high visibility and services both Benfleet and Rayleigh areas. There is a tremendous opportunity to improve sales and profitability with a hands-on operator

Bolton For Sale: £57,000
Currently under management by the franchise owner, the premises are on a busy parade and situated amongst a densely populated area. The business has been established for many years and now being offered for sale due to the owners other pressing commercial activities. The shop is well equipped and now requires an enthusiastic owner to take the business further forward, especially by opening lunch times.

Burslem For Sale: £35,000
Established business situated in the centre of town with low rent and good access to the area. Surrounded by dense housing, this site offers a good opportunity for a hands-on operator to develop the business. The property has recently been re-tiled through out and new signage has been fitted.

Canvey Island, Essex For Sale: £35,000
This store has been trading successfully as a Perfect Pizza for nearly 20 years. The current Franchise owner has been running it for the past 12 months and is now looking for a new venture closer to home. The store is located within a busy parade of shops on a main road and is highly visible. This business has huge opportunity for development with a hands-on operator.

Erdington, West Midlands For Sale: £94,950
Situated to the North East of Birmingham, this recently fitted store is situated in a busy parade with parking immediately outside. This location is in easy reach of local housing including the Castle Vale Estate together with many hotels and business parks in the local area.

Hall Green, Birmingham For Sale: £54,500
Well established business situated just off the Robin Hood Island, with access to the area of Shirley as well as Hall Green. This highly visual store benefits from high volumes of passing trade and has ample customer parking. The business will benefit from longer opening hours, currently opening at 4.30pm each day. The shop is well equipped and ready to develop further with a fresh and enthusiastic owner.

Lowestoft For Sale: £20,000
Situated close to the town centre in a busy location, this shop will benefit from some up grading, which is reflected in the low purchase price. The rent is less than £14,000 pa and includes a well decorated and presented flat above. An ideal opportunity for a full time operator and priced to sell quickly.

Wirral (Upton) For Sale: £57,000
Situated in a busy parade with supporting businesses, this spacious shop has access to the Wirral. The rent is less than £15,000pa and includes a flat above, ideal for the franchise owner or manager.

Wrexham For Sale: £55,000
Situated within the town centre, the premises enjoy a low rent of less that £14,000pa. It is operated under absent franchise owner management. Increasingly high levels of population, offers a dedicated new owner to expand the business and increase profitability.

NB The following applies to all the above stores;

• Payment of a one-off Franchise Fee of £8000 plus VAT
• Some upgrades may be requires, details on application
• Sales are Subject to Contract
• Perfect Pizza Ltd cannot guarantee or vouch for the accuracy of the above brief descriptions and statements
• Equipment within the above stores have not been tested or checked for their intended use