Premier Sport Targets International Expansion

Premier Sport has been providing schools, children and parents with innovative sports and coaching programmes and initiative for over 15 years. It is the UK’s largest children’s coaching company of its kind, established in 1999 the company provides a wide range of services to schools and communities throughout the UK.

Premier delivers 20,000 events per month, (predominately in the primary school sector), and each young person entrusted to the company’s care receives the highest quality coaching/instruction available.

The company has over 100 franchised territories in the UK and is now looking to expand overseas with the recruitment of Master Franchisees and Area Developers worldwide. To help with the recruitment drive, Premier has engaged Platinum Wave, a leading independent British Franchise Association (bfa) accredited franchise consultancy, with many years experience of creating and developing international franchise networks.

David Batch CEO of Premier said: “We have a 15-year track record of trading successfully and are the UK’s biggest activity provider in UK schools. Our model gives franchisees the tools needed to combine being your own boss and leading a team of qualified coaches, whilst presenting a lifestyle choice you can be proud of. More importantly, our work positively influences young people both in their school environment and beyond.”

He added: “I am delighted we have engaged Platinum Wave to support our drive to replicate our success overseas as they have a solid track record in international franchise development and recruitment. Each franchised territory employs a team of fully-qualified coaches to deliver a wide and diverse range of 20-plus sporting activities and disciplines. As a franchisee and business owner you will be given the knowledge, training, support and business systems to drive and develop your business across multiple revenue streams.”

Premier is a Top 500 European Franchisor and a full member of the bfa. In addition, it is the first organisation of its kind to be awarded the QiSS (Quality in Study Support) kitemark for quality as well as being a founder member of COMPASS (the Community of Providers of Physical Activity and School Sports) that aims to raise standards in the sector.