Prestige Nursing franchise announces partnership with Challenge Marketing

Prestige Nursing, a leading homecare franchisor, has announced that it will be further supporting its network of franchisees by partnering Challenge Marketing, a telemarketing company.

Prestige Nursing’s managing director, Jonathan Bruce, has said why the move has been made:

“As our focus is on building a franchisee’s business quickly and sustainably, we already manage many of the time-consuming back-office functions like payroll for them. As a consequence, they spend more of their time on key activities like recruitment and business development, and our link with Challenge Marketing will allow them to further strengthen their presence in the important residential care market”.

Challenge were chosen as they have past experience of working with franchises in similar areas. Challenge attended Prestige training courses and put together a comprehensive brief.

Thus far there has been a noticeable rise in awareness for Prestige’s services and a rise in business that reflects that. Bruce says that it is key to translate the interest into sales and that franchisees play a large part in this. However, he emphasised that Challenge’s contribution has been a huge advantage for Prestige.