Recognition Express dresses up
Recognition Express, a leading promotional product franchisor, has decided to market corporate clothing and decorative garments with a franchise wide initiative led by Wayne Cherry, an expert in the industry.
Wayne Cherry has over 10 years experience in decorative garments and his previous client was Henri Lloyd. Wayne Cherry has been appointed as a corporate clothing manager at Recognition Express. This appointment is to increase the franchisor’s share of £1 billion corporate clothing market in the UK.
Wayne Cherry will be responsible for consolidating the current offering for ensuring consistency and good values. Wayne Cherry will motivate and provide training to the franchisees, to encourage them in marketing the new clothing products. Exploring new areas like organic and ethically sourced clothing will also be a part of his job.
At present, Recognition Express provides a wide range of clothing like polo shirts, baseball caps, high visibility vests and more. All these can be embroidered and printed with designs, messages and logos. Wayne believes that significant savings can be made which can lead to better value for customers.
Wayne said that the corporate clothing industry is very exciting and dynamic. He feels they will always stay one step ahead in the game. Nigel Toplis, managing director of Recognition Express, said that there are times when the only the best is good enough and this is the reason why they have selected Wayne.