Sentiment Sells For Card Connection
Card Connection, a leading greeting card publisher and franchisor, has announced the launch of its new 2013 range of sentimental keepsakes: Little Wishes. Twenty new credit card sized designs, intended to be kept in a wallet or purse, are now being merchandised through Card Connection’s franchisee network to the retailers they supply across the UK.
“The new Little Wishes are designed as an impulse purchase,” explained Michael Johnson, Managing Director of Card Connection. “We know ‘sentiment sells so designs cover numerous occasions, including ‘Sister’, ‘10 Reasons Why I Love You’ and ‘A Little Hug’. All come with their own envelope and are displayed in-store on an ultra-compact unit to help retailers maximise their use of space.
“We are constantly updating our range of complementary products and gifts for our franchisees to offer alongside our extensive greetings card ranges,” explained Johnson. “Our franchisees can supply and merchandise these gifts at the same time as delivering cards, allowing retailers to diversify without any capital outlay. Our award winning ‘consignment’ business model means shop managers only pay for what they sell, so further development of our range in this way creates a win-win situation for franchisees and valued retail customers alike.”
Card Connection is part of UK Greetings, which is a subsidiary of one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Suitable candidates would ideally have some management experience as, once established, and depending on the size of the territory, they could be expected to employ a small team, operate a small warehouse and have several liveried vans on the road.