Speaker announced for National Franchise Exhibition

There are certain franchises that other franchises look to for advice and guidance. Their success inspires franchises to work hard and constantly take on new challenges. And one of the most highly regarded franchise in the franchise industry is McDonald's.

And that is perhaps why The National Franchise Exhibition has chosen Richard Forte, the Chief Operations Officer of McDonald's UK to speak at this year’s event.

The exhibition will take place at the NEC in Birmingham in October and Richard will be talking about how franchises can survive economic troubles where other businesses struggle.

With the backing of a strong and established brand, a franchise is able to weather the storm when other businesses fail. And franchises such as McDonald's have enjoyed huge success over the years because of the strength of their brand.

At the exhibition, Richard will share the secrets of McDonald's success and will discuss what customers are looking for during economically tough times. He will also reveal that companies need to invest, innovate and develop in order to keep attracting people to their franchise.

The keynote speech is set to be extremely valuable for any franchise which is looking to follow in the footsteps of the success of McDonald's.