Subway employs the services of McCann Erickson and Momentum for advertising and marketing.
Subway, one of the most famous sandwich chains in the world, has employed the services of McCann Erickson and Momentum to handle its advertising and marketing accounts. The Interpublic Group agency was triumphant in a pitch against Krow, Iris and Frame. The entire pitching process was handled by the AAR in association with Subway’s marketing head Alex Cacouris.
The move was a result of the new Subway plan to change marketing and advertising strategies in order to reflect the immense growth of Subway as a business. With the assistance of McCann Erickson and Momentum, Subway aims to acquire a larger customer base. McCann Erickson will lead the new advertising and marketing strategy while Momentum will take care of point of sale, digital activity and other functions.
Currently, Subway has more than 1400 stores run by 666 franchisees. Additionally, Subway plans to open another 600 restaurants by the end of 2012.
Last month itself, Subway launched a campaign in order to promote its brand new meal deal. The meal deal offers a free bag of cookies, crisps and a drink if consumers present their Subway branded ATM card whilst buying a sandwich.