Care Entrepreneur Farrer Acquires SureCare From Housing & Care 21

The boss of Chester-based care company SureCare has acquired the business from Housing & Care 21. Gary Farrer, who has been SureCare’s Managing Director for two years, has completed a deal to buy the franchise company.

Since Farrer came on board, he has developed the range of services offered by the company’s 27 franchises and three branches to include personal care and support, home services including DIY, gardening, cooking and cleaning, respite and holiday care, childcare and mobile crèches. The company recently opened its latest franchise in Merseyside. He was also responsible earlier this summer for the introduction of the UK’s first micro franchises in the care sector, called SureCare Local, allowing people to become franchisees of smaller territories for just £8,995.

Farrer and his wife, Stephanie, have a proven track record in the care industry having previously built the Lancashire-based Safehands Group into a £5.5 million turnover business before selling in November 2011. Stephanie Farrer will form part of the new team at SureCare, acting as a consultant with specific responsibility for rolling out SureCare Local across the UK.

Gary Farrer said: “I am looking forward to building the SureCare brand. We have put in place a strong, passionate management team and created a comprehensive range of services totally relevant to the needs of people of all ages today.

“The introduction of our SureCare Local micro franchises is set to transform the care sector in this country meeting demands of clients at a very local level. No other care company is innovating and rising to the challenge like SureCare.

“The care sector has changed dramatically over recent years and will continue to do so. Companies like SureCare have a responsibility to continually adapt and evolve to ensure we are providing the right services for today’s society.”

Bruce Moore, Chief Executive of Housing & Care 21, said: “Gary Farrer and his experienced team at SureCare are perfectly placed to take SureCare forward and meet the diverse and changing requirements of its clients.

“Housing & Care 21 will maintain its focus as the largest non-profit care provider and national leader in providing innovative, affordable housing for older people.”