Former Accountant Launches SureCare Franchise In Merseyside

A leading care company has launched its first franchise in Merseyside providing elderly people and children with a range of services.

SureCare Merseyside has been set up by former accountant Keith Hume. The franchise, which has its office in Waterloo, will initially provide clients with a comprehensive range of home, companion and childcare services across Liverpool and Sefton.

Home services include making beds and changing linen, laundry and ironing, shopping, preparing meals and washing up. Companionship can include assistance attending hospital appointments, collection of pension and benefits, board games and walks.

Childcare includes babysitting, nanny and au pair services along with mobile crèche facilities at weddings and other events.

In due course, the business will be able to offer regulated care services including personal care, live-in care and wider childcare including nurseries and holiday clubs. These services are regulated by the Care Quality Commission (CQC) and Office for Standards in Education (OFSTED).

Hume, 52, decided to launch the SureCare franchise after carrying out research which revealed that there was a gap in Merseyside for a high quality, innovative care provider.

Chartered Management Accountant Hume was able to make the investment in the franchise after taking redundancy following more than 25 years working in management roles in the manufacturing industry.

Hume is in the process of recruiting a registered care manager, carers, care coordinators, home assistants and childcare practitioners with the aim of having a team of up to 20 full and part-time staff in place by early next year.

Hume said: “I was impressed by SureCare’s approach to developing and delivering care and home services. The company recognises that people’s requirements are changing all the time and that there is a need to provide a comprehensive range of services to meet those needs throughout life’s journey.

“While many elderly people will need extensive care in order to maintain independence in their own home, others may simply need help mowing the grass, putting up a curtain rail or doing the ironing. Similarly, our childcare services are intended to meet the needs of parents’ employment and social lifestyle choices.

“Our team will have the experience and flexibility to be able to tailor our services specifically to the needs of the individual client.”

SureCare operates 28 franchises and three branches across the UK with its head office in Chester. Managing Director Gary Farrer is an experienced care entrepreneur having previously owned the Lancashire-based integrated care provider Safehands Group which, together with his wife Stephanie, he built into a £5.5 million turnover business before selling at the end of 2011.

The company is currently looking for people interested in either becoming a full franchisee or, if they have a budget of less than £10,000, a SureCare Local micro franchisee covering a smaller territory.