The Apprentice Fires Up Énergie Interest
The énergie Group has experienced a significant spike in the number of franchise enquiries in the past two weeks, which the Group believes has been triggered by start of entrepreneurial BBC One programme, The Apprentice.
Jan Spaticchia, CEO at the énergie Group, believes people are inspired by the high profile exposure of business figure Lord Alan Sugar. Spaticchia commented: “I believe the format of Alan Sugar’s programme gives budding entrepreneurs and investors that added belief in themselves and the potential of running your own business.”
Franchise sale enquiries for the beginning of May, which coincided with the build up and start of Series 9 of The Apprentice, were up 60 per cent year-on-year and up 25 per cent on the first half of April this year. Bookings for the Group’s Discovery Days – introductory sessions for potential investors – are at capacity and, for the first time in the Group’s history, it has added additional dates to accommodate the interest.
Spaticchia added: “The number of people looking to be their own boss, whether it’s making cupcakes or running a gym, has increased dramatically and programmes like The Apprentice give a boost to people’s confidence and entrepreneurial spirit. This is welcome news to a franchisor like us but, like The Apprentice, some will be hired and some will be ‘fired’.”
Two new pairs of entrepreneurs joined the énergie Group’s estate and opened their clubs this month; Simon and Caroline Miles opened Fitness for Women in Fenny, Stratford, and Richard Shepherd and Sarah Thomas opened the Fitness for Women franchise in Southbourne, Bournemouth.