The power of Card Connection
One franchise that can really show exactly how powerful franchising can be, is Card Connection. Over the last ten years, the card company has really increased its size and is now selling four times the amount of cards that it was selling in 1999.
The company was established in 1992 and its performance has been really impressive over the years, expanding to 85 franchise owners and continuing to distribute greetings cards to about 15,000 outlets.
The Card Connection franchise is putting this success down to the fact that they have developed their greeting card designs to include a lot more designs than they originally offered. Also, they believe that the success is down to the strength of the franchisees too.
The growth over the years has been really impressive and the franchise is still thinking of new ways that they can maximise profits. These include reducing admin time by introducing hand held terminals and including new point of sale displays. As well as this, the franchise has also expanded its range to include gifts and party accessories.
The franchise continues to display its creativity and it is this which allows it to grow. It’s proved itself to be a really powerful franchise and it seems that it will continue to grow from strength to strength over the next few years too.